Birmingham City announced on Friday what is claimed to be the biggest commercial deal in the club’s history. The deal, which could be worth in excess of £9m a year will see St Andrew’s rebranded as St Andrew’s @ Knighthead Park as well as the Wast Hills training ground being renamed as the Knighthead Training and Academy Grounds.
Announcements were made by both Birmingham City FC and Birmingham Sports Holdings today that have financial ramifications for the immediate future of the football club. BCFC confirmed that they have sold naming rights to both St Andrew’s and the Wast Hills training complex while BSH have confirmed another share subscription deal that sees Dragon Villa become their second biggest shareholder.
As clubs try to get to grips with tightening controls on spending due to FFP restrictions, the idea of selling naming rights to a stadium is one that has come to the fore. With Blues looking at additional ways to bring in revenue to the club, there are rumours of the possibility of naming rights for St Andrews being sold.
